Insanely Easy New Google PPC Tip Guarantees
You’ll Do Better
by Roger Hall, BetterClix.com
You don’t know this yet, but you’re trying too hard. Against all the
advice your Mom gave you, you’re about to learn how trying too hard in
life can actually be worse than settling for less. Especially when it
comes to Google Pay-Per-Click (PPC).
You see, there’s a new, easy way fix your Google PPC problems…simply by giving up an idea you may hold dear.
Listen up, because this is cool stuff…
Hot-off-the-presses,
new eye-tracking research has exposed the notion that being in the #1
spot in the Google PPC results is the best place to be. Enquiro, a
privately held research firm, headquartered in British Columbia, Canada
compiled this amazing research. Here’s what they discovered by tracking
and recording hundreds of peoples’ eye movements, and their response to
Google search results pages. In particular, the sponsored search
results (Pay-Per-Click ads).
What follows is very important.
Their
study clearly shows that Google searchers heavily focus on the top-left
side of the page. Sponsored search results at the top (typically the
top three spots) receive significantly greater visibility; being seen
by 80%-100% of participants, compared with only 10%-50% of the
searchers who looked at sponsored ads on the right-hand side.
Clearly,
getting into the top of the search results page is very important to
get noticed. However, the study also shows that many participants were
quick to click on the very top spot.
Too darn quick.
Are
you starting to see how trying to get the top spot in Google has the
real potential to hurt you and your business? In other words, searchers
act impulsively when presented with the #1 spot in Google.
Now here’s why all this matters you, as a Google PPC advertiser;
You don’t want your prospects to click on your ads impulsively. Instead, you need them to think
before they click....to ponder your ad just a tiny bit more. Because
the deeper they think about your ad before clicking on it, the less
likely they are to waste your money.
Do you understand what this means?
By
the time they reach your ad a little lower down, they’re pre-qualified
buyers! So give up your goal of being in the #1 spot at the top of the
Google search results page!
Clearly, you should stop wasting
money fighting it out with other businesses for the very top sponsored
search spot. And instead, let your competition beat themselves to death
on it.
Meanwhile, you – in the more efficient #2 or #3 spot, are
happily allowing those other advertisers to pre-qualify your prospects
for you.
OK, that’s it for now…you can take it from here. And remember, Mom was wrong; you need to relax more and stop trying to be Numero Uno!
Roger Hall of BetterClix.com
develops programs and pay-per-click ads to help you succeed in your
business. Find out more today how to create Pay-Per-Click ads that
work, with his popular FREE series of PPC Tips for advertisers.
Available at: => http://www.betterclix.com/adwordsmyths.html |